Experience Technology

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Let your customers experience their lenses before they buy them, right in the store

Using customers’ actual prescription, the Hoya Vision Simulator allows you to provide a highly accurate, 3D representation of the optical effects of various lens designs and treatments. The Hoya Vision Simulator closes the gap between virtual reality and individual reality, giving your customers the opportunity to choose the options that work best for them.

The simulator enhances customers’ shop experience by offering them the opportunity to ‘see before they buy’. This makes the final choice for lenses and treatments simple, accurate and tangible, increasing trust and overall satisfaction.

Increased customer 
satisfaction

Highest level 
of accuracy

Real-life 
3D simulation